The video begins with the members of Fifth Harmony snapping their fingers to the rhythm of the song. The video earned the group their second Vevo certification, for reaching over 100 million views on October 7, 2015. A behind-the-scenes video was released on July 11, 2014. The music video was directed and choreographed by Fatima Robinson. Scenes in the video include chair choreography, a catwalk-strutting photo shoot and an arm wrestling contest. The official music video was streamed online on MTV's website on Jand it was released on Fifth Harmony's official Vevo channel on July 8, 2014. The producer of the song, Ricky Reed, stated "Boss" was censored from some radios around the country due to references of First Lady Michelle Obama. The song made appearances in the top 40 in countries such as Czech Republic, Spain and Slovakia. "Boss" was certified Platinum in the United States for selling combined sales and track-equivalent streams units of one million.Įlsewhere, the song charted at number 12 in Scotland, while peaking right outside the top 20 in the United Kingdom at number 21. The song charted for fifteen weeks and earned the group their first top 40 entry at the time on the Mainstream Top 40 peaking at number 37. The X Factor mentor Simon Cowell was onto something – with songs like the savvy "Boss," girl groups were bound to come back in style".įor the marked date of July 17, 2014, "Boss" debuted at number 43 on the Billboard Hot 100 chart with first-week sales of 75,000, becoming the group's best week sales as well as highest-charting song at that time. In a positive review, Christina Lee of Idolator was also complimentary of the song, stating that, "Boss proves to be a working girl anthem in the tradition of "Bills, Bills, Bills," Kelis' "Bossy" and TLC's "No Scrubs," though for an age of filming #NaeNae Vines at the White House. Full of keen pop culture references (the song also name checks Kanye West, Kim Kardashian and Beats by Dre), "Boss" could very well become dated in future years but for now it's the sort of ballsy bossy music pop needs". Just like many girl groups that have come before them, the product of 2012's The X Factor is back with their new single, 'Boss' and an image that is just a bit more feisty than when they released last year's Better Together."Ĭarolyn Menyes of Music Times gave a positive review saying "Filled with urban music influences, 'Boss' shows a markedly more mature Fifth Harmony, with tribal beats swooping beneath the track's female-powered flare. Praising the group's new mature image, James Dinh of SheKnows saying: "Fifth Harmony is ready to show off their grown and sexy side or at least their record company is. "Boss" is all about being an independent woman, we can definitely get behind that!" Brie Hiramine of J-14 gave a positive review saying "Fifth Harmony's new single 'Boss' sounded pretty fierce when we heard a short snippet of the song last month, we can now confirm that the group has ramped up their fierceness levels. "Boss" received acclaim from music critics with some praising the group's mature sound and the song's production. So I think when you turn that song on, you feel sexy and feel good about yourself."Īfter performing the single live for the first time in its entirety on the Today Show, the group said "We feel like so many people are competitive with one another and we want to bring everyone together and have people encourage one another. Speaking to MTV, the group stated that "the whole point of this song is for girls who are our age to turn it on and feel confident and empowered because at this age being insecure is such a common occurrence. The song was later confirmed for their debut album, set to be released in fall 2014. Fifth Harmony played a teaser snippet of the track near the end of their performance at the Kiss 108 FM Concert in Boston on May 30, 2014.
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